With attention spans shrinking seemingly each day, keeping information as short and snappy for customers to consume as possible is a must. Audpop realized this when integrating with Firework and decided to feature their video content front and center on their site. Firework has worked to transform a variety of short films from Audpop into even shorter "teaser" trailers that are a maximum of 60 seconds. These snappy videos have kept customers engaged and also gives their premium content more exposure.

Audpop's content has been so popular with the Firework Network that it rose to the top of our consumer-facing app, FW.TV. Even outside of their own website their content is receiving lots of exposure, collecting a number of new customers via content discovery. Audpop's content is also available in the Firework Library for other brands to repost to their own Firework video grids. As their content is their product, sharing and distributing these videos is key for Audpop and the Firework Network has enabled their content to be shared among a variety of new audiences.