With the number of online stores around it's hard enough to attract customers to your website, let alone keep them engaged and entertained enough to stay long. Purple Panchi was struggling to keep visitors on their websites for long but with the addition of their Firework Web Stories they have seen a whopping 267% increase in session length. Their seemingly endless carousel of colorful and stylish videos takes the audience through an immersive video experience. Compared to other websites using text and static images, this is a completely new and enriched experience.

Another key metric Purple Panchi was aiming to improve was their bounce rate. The increased session length they've seen from their carousel addition was also translated successfully into a lower bounce rate, decreasing 30%. With the simple inclusion of their short videos they were able to retain their customers' time on their site longer as well as get them to explore more of their website, spreading the Purple Panchi's ethically made clothes to more consumers than ever.