A New Era
for Publishing is Here

Introducing the industry’s first web story CMS platform

No credit card required

No Time limits when you register for free

You spend 2 hours everyday consuming IG stories.

Why can’t your website offer
the same experience?

Which site will your audience
spend more time on?

We Must Change Now.

90%

of people do NOT
actively engage
with websites

10 Sec

75% of people spend
less than 10 seconds
on websites

763M

global devices
are blocking ads on
websites

The New Way Of Storytelling.

Instant. Immersive. Interactive.

2.8X

Longer time spent on site

4.0X

Higher user engagement

2.8x Time on site

Build Emotional Connection
with your Readers.

A visual narrative lets you supercharge user engagement by as much as 300%.

2.8x Time on site

CONVERT YOUTUBE

CONVERT ARTICLES

REUSE IG/SNAP

IMAGE SLIDESHOW

RECORD DIRECTLY

4.8X faster than writing an article

Creating Is Easier Than Ever.

With so many new web creation tools, anyone can create and publish editorial web stories.

4.8X faster than writing an article

Instant Start. See for yourself

Arrow

How did we make this happen?

Proprietary web story player

AI encoding for web stories

Multi-layer intelligent CDN

NO
iFrame

8x Faster Loading Speed Than The Industry Standard.

Your customers won’t wait for video. Even a delay of less than a second will cause drop-off from visitors.

How did we make this happen?

Proprietary web story player

AI encoding for web stories

Multi-layer intelligent CDN

NO
iFrame

Monetization Redefined.

Native to the social-born generation.

3X

In-Stream Video Ad Inventory

5X

Intentional Watch Time

Monetize Like Instagram and Snap.

Pre-roll

Programmatic and direct.

Interstitial

Interactive and full-screen.

Sponsored

Sell directly.

Short On Time Or Strapped For Resources?
Just Integrate With Your Current Ad Stack.

Monetize In An Afternoon.

Integrate with our video ad server

Support VPAID4, VASTT, IMA

Header bidding built-in

Add and maintain your existing demand from integrated SSPs

Built-in pipeline with industry-leading demand partners

Includes Google Ads, Xandr, SpringServe, Index, and more

Got A Strong Direct Sales Team?
Ready For The Future?

Advertisers are waiting for this inventory now.

Group

Digital Ad Formats Most Expected in 2021

4.0X CTR compared with traditional affiliate links

Go Beyond Ads.
Boost E-Commerce Revenue.

- Affiliated e-commerce
- Control over your online store

4.0X CTR compared with traditional affiliate links

STORY BLOCK

CAROUSEL

GRID

FLOATING BUTTON

Integrate In Less
Than 30 Seconds.

Add one line of code to your
current CMS.
Experience lighting-fast loading.

We Cover Everything You Need

web story Ultra low latency streaming Global hosting Deep learning

We Cover Everything You Need

web story Ultra low latency streaming Global hosting Deep learning
David K

David K

Co-founder, Universal Works

“Using the Firework web story platform,
we were able to add engagement and
show our clothes in a vibrant way. We
were very impressed that they generated
4x the number of click-throughs to
our product pages.”

250M+ people
watch Web Stories across
websites powered by Firework

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