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Vi is excited to be the 1st Telco to partner with Firework for powering the most trending short videos, specially curated for Vi customers. Mobiles have become the preferred screens for entertainment and the average time spent on watching short videos is significantly higher than long-form content, demonstrating that the engagement levels provided by short videos remain unparalleled.

“Thank you for playing such an active part in integrating the Firework Story on our website. We are always on the lookout for good quality solution providers to drive engagement to our website and help with conversions.The early signs look very promising & I am very satisfied with the proactive role your team played in getting us on-board.“

"Firework Stories work well on our site to add engagement and show the clothes in a vibrant way - they also generate 25% click-throughs to our product pages."

“We are thrilled to have Firework as our partners in Mi Videos. Our endeavor is to offer premium quality, curated videos to our users and Firework adds tremendous value to that. Firework being a global, responsible brand offers us a video ecosystem that is safe and offers an enriching experience for our users.”